Les actualités
Quand l’IA s’invite dans les jouets: Innovation magique ou lien à double tranchant ?
L’intelligence artificielle (IA) redéfinit le jeu. En 2025, les chambres d’enfants accueillent des robots émotionnels, des peluches connectées et bientôt des poupées capables de converser avec leur propriétaire.
Les avis consommateurs : des incontournables de l’expérience d’achat des parents sur internet
Acheter en ligne pour équiper, divertir, éduquer ou encore nourrir ses enfants est une pratique largement répandue chez les parents : 89% d’entre eux sont adeptes du e-commerce pour leurs enfants.
l'évolution des tendances et modes de vie des enfants et des familles : les repas du soir
La société d'études et de conseils Junior City, partenaire d'ActuKids, analyse l'évolution des tendances et modes de vie des enfants et des familles et s’intéresse aujourd'hui aux repas du soir pris par les enfants de 7 à 14 ans.
Exclusive Barometer Specialist Stores Games & Toys Summer 2025
Holidays, communication, and favorites: stores are taking the temperature! Yoganoel, your digital web marketing agency specializing in the world of games and toys, has partnered with La Revue du Jouet to launch the second edition of this Exclusive Barometer. The objective? To measure the on-the-ground sentiment of toy stores as the summer holidays approach, and assess the impact of key periods like Mother's Day and the May bank holidays. An analytical tool to inform your marketing thinking... and anticipate the start of the school year and Christmas now!
King Jouet ouvre son premier magasin réservé exclusivement à une offre "Kidultes"
L’enseigne King Jouet, qui avait mis en place progressivement une offre dédiée aux "kidultes", c'est-à-dire aux adolescents de plus de 12 ans et jeunes adultes, via une signalétique, des catalogues, un espace dans ses magasins et sur son site, ouvrira finalement à Marseille le 25 juillet King’Dultes, sa première boutique exclusivement dédiée à cette cible. Ce magasin de près de 300m², ouvert dans un premier temps en format éphémère jusqu’au 31 décembre prochain, commercialisera au départ 1.300 références dédiés aux kidultes et atteindra 1.700 références d’ici à la fin de l’année.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French know-how in the spotlight at PRESHOW Noël & FAN ZONE by Preshow 2025. A new pavilion dedicated to the ACFJF is making its debut in Deauville. A major new feature for the 2025 edition: the event will welcome, for the first time, the ACFJF – Association of French Toy Creators and Manufacturers.
Launch of the "Family Choice" label to combat the "No Kids" trend
High Commissioner for Children Sarah El Haïry announced yesterday the launch of the "Family Choice" label, aimed at combating the "No Kids" trend and restoring children's rightful place in our society. The High Commissioner thus aims to "make France a family-friendly country, where every child is welcomed and respected."
PRESHOW Deauville: an unusual format at the heart of an exceptional event
Are you thinking of coming to Deauville to attend a traditional trade show? Think again! The Deauville PRESHOW is shaking up the traditional trade show format and offering an exclusive, confidential event designed to promote high-quality exchanges between brands and buyers.
FAN ZONE, the event dedicated to the kidult market
The kidult market is a rapidly expanding sector, driven by licensed toys and products for fans and collectors. As part of the PRESHOW, suppliers are grouped together in the FAN ZONE area.
Second-hand games and toys in France: on track to sell 40 million units by 2025
The French second-hand games and toys market has reached a new milestone: €332 million generated in 2024, 35 million units sold, and momentum that should take it beyond 40 million in 2025.
When I grow up... children's career aspirations for 2025
If you have a child between the ages of 7 and 14, you've probably heard this famous phrase: ‘When I grow up, I want to be...’ And then the answers come thick and fast: a vet, a firefighter, a teacher, or even an influencer! But are these dreams the same as they were five years ago? And what do they tell us about our times and the aspirations of the youngest members of our society?