Les actualités
French Museums Focus on Children and Families: New Fun and Immersive Experiences
French museums are increasingly developing spaces and services dedicated to children and families. Interactive tours, fun workshops, reading corners, and immersive installations — these initiatives aim to make culture accessible and appealing to everyone, while offering shared moments of discovery between children and adults. Discover the latest openings and innovations that are transforming museums into true spaces for playful cultural engagement.
Overview of new exhibitors !
This year, PRESHOW Noël Deauville brings together 35 new exhibitors at the CID, Hôtel Royal Barrière, and Pavillon des Bains. They showcase the diversity of the toy, creative leisure, and cultural product sectors, combining innovation, creativity, sustainability, and traditional craftsmanship. From iconic international brands to French companies focused on sustainable production, and creators of educational and socially responsible games, all illustrate current trends in the toy market.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French know-how in the spotlight at PRESHOW Noël & FAN ZONE by Preshow 2025. A new pavilion dedicated to the ACFJF is making its debut in Deauville. A major new feature for the 2025 edition: the event will welcome, for the first time, the ACFJF – Association of French Toy Creators and Manufacturers.
Youth Media: How to Speak Effectively to Children in 2025?
In an increasingly fragmented media landscape, marked by multi-screen consumption and algorithms that shape usage, children remain a target as valuable as they are difficult to capture. The New Deal Media 2025 study, conducted by Junior City in partnership with La Revue du Jouet, provides a valuable insight into the channels, content, and codes to be used in the hope of attracting the attention—and sympathy—of 3- to 12-year-olds.
Exclusive Barometer - Specialist Games & Toys Stores - Back to School 2025
Yoganoel, your digital web marketing agency specializing in the world of games and toys, has partnered with La Revue du Jouet to launch the third edition of this Exclusive Barometer. 🎯 Objective? To measure the on-the-ground sentiment of toy stores during the summer and analyze the specific promotion linked to the back-to-school season. 🔍 An analytical tool to inform your marketing thinking... and anticipate the upcoming highlights leading up to Christmas!
PRESHOW Deauville: an unusual format at the heart of an exceptional event
Are you thinking of coming to Deauville to attend a traditional trade show? Think again! The Deauville PRESHOW is shaking up the traditional trade show format and offering an exclusive, confidential event designed to promote high-quality exchanges between brands and buyers.
FAN ZONE, the event dedicated to the kidult market
The kidult market is a rapidly expanding sector, driven by licensed toys and products for fans and collectors. As part of the PRESHOW, suppliers are grouped together in the FAN ZONE area.
When AI Comes to Toys: Magical Innovation or a Double-Edged Sword?
Artificial intelligence (AI) is redefining play. In 2025, children's bedrooms will be home to emotional robots, connected stuffed animals and soon, dolls capable of conversing with their owners.
Les avis consommateurs : des incontournables de l’expérience d’achat des parents sur internet
Acheter en ligne pour équiper, divertir, éduquer ou encore nourrir ses enfants est une pratique largement répandue chez les parents : 89% d’entre eux sont adeptes du e-commerce pour leurs enfants.
Changing trends and lifestyles of children and families: evening meals
The research and consulting company Junior City, a partner of ActuKids, analyzes the evolution of trends and lifestyles of children and families and is now looking at the evening meals eaten by children aged 7 to 14.
Exclusive Barometer Specialist Stores Games & Toys Summer 2025
Holidays, communication, and favorites: stores are taking the temperature! Yoganoel, your digital web marketing agency specializing in the world of games and toys, has partnered with La Revue du Jouet to launch the second edition of this Exclusive Barometer. The objective? To measure the on-the-ground sentiment of toy stores as the summer holidays approach, and assess the impact of key periods like Mother's Day and the May bank holidays. An analytical tool to inform your marketing thinking... and anticipate the start of the school year and Christmas now!
King Jouet opens its first store exclusively dedicated to "Kidultes"
The King Jouet retailer, which had gradually rolled out a dedicated offering for "kidultes," meaning teenagers over 12 and young adults, through signage, catalogs, a space in its stores, and on its website, will finally open King'Dultes in Marseille on July 25th, its first store exclusively dedicated to this target group. This nearly 300m² store, initially open as a pop-up until December 31st, will initially sell 1,300 items dedicated to kidultes and will reach 1,700 items by the end of the year.
Launch of the "Family Choice" label to combat the "No Kids" trend
High Commissioner for Children Sarah El Haïry announced yesterday the launch of the "Family Choice" label, aimed at combating the "No Kids" trend and restoring children's rightful place in our society. The High Commissioner thus aims to "make France a family-friendly country, where every child is welcomed and respected."
Second-hand games and toys in France: on track to sell 40 million units by 2025
The French second-hand games and toys market has reached a new milestone: €332 million generated in 2024, 35 million units sold, and momentum that should take it beyond 40 million in 2025.
When I grow up... children's career aspirations for 2025
If you have a child between the ages of 7 and 14, you've probably heard this famous phrase: ‘When I grow up, I want to be...’ And then the answers come thick and fast: a vet, a firefighter, a teacher, or even an influencer! But are these dreams the same as they were five years ago? And what do they tell us about our times and the aspirations of the youngest members of our society?