Who is visiting?
They participate at the Preshow Noël
100% of the french toy retail industry is present as well as key international players.
All channels represented: supermarkets, hypermarkets, e-retailers, multi-specialists, department stores, travel retail…
Numerous and qualified visitors
From 198 visitors in 2011, 260 in 2014 and almost 380 in 2021, it is an exponential rise reflecting the growing success of the event.
In order to make the best of the appointments, a drastic recruitment is set up:
- Appointments with the main retail buying groups,
- Prospection by e-mailing to the buying decision-makers,
- Tight selection by the organizer of the visitors asking for accreditation.
The main buyers of the market come to the Preshow: year after year, our event became the most important rendez-vous of the game & toy market.
2021 visitors profile
85% of buyers are purchasing decision makers.