FAN ZONE is the only trade fair in France dedicated to kidults, fans and collectors entertainment products
Kidults: with +7% by 2023, representing €75 million in additional sales, it is one of the most dynamic segments in the toys & games sector in France.
This new impetus for the consumption of collectors' and premium products, linked to pop culture heroes and objects, whether classic or in the colours of cross-generational licences, was very quickly echoed by suppliers, who were able to develop new, adapted collections, and by distributors, who set up dedicated areas in shops and published specific catalogues.
The Kidult segment represent 28 % of total sales in the toys and games in 2023 (source : Circana - January 2024)
So much the better if content develops and emanates from more and different media, enabling us to reach a wider range of consumers and build their loyalty over the long term. Rare items, limited editions, collector's toys... This is a real growth driver that we need to develop.
For you, we are launching a dedicated event coupled with a unique opportunity to meet the key decision-makers in distribution,
who have already come together at a leading and effective event
who have already come together at a leading and effective event
Thanks to a joint event with Preshow Noël Toys & Games, FAN ZONE exhibitors will benefit from:
- The presence of almost 130 retail chains and retailers at the Preshow, from both specialist toys and games and generalist distribution channels.
- The presenceof invited purchasing decision-makers from distribution networks specialised in products for teenagers, adults, fans and collectors.
Key Figures
Take part in the 1st edition of FAN ZONE
If you'd like to find out more, our team is on hand to answer all your questions!
