November 17-21, 2025 | Hôtel Barrière Le Royal - CID - Villa Le Cercle, Deauville, France
5 days of exclusive meetings between manufacturers and buyers
The Preshow Noël Toys & Games is a business event with a unique concept: a human-scale event that emphasizes quality and personalized interactions.
For 5 days, manufacturers and buyers from both specialized and general retail come together in dedicated presentation spaces set up in the rooms or halls of Hôtel Barrière Le Royal, Villa Le Cercle, the C.I.D. in Deauville, and, for the first time in 2025, the Pavillon des Bains.
For 5 days, manufacturers and buyers from both specialized and general retail come together in dedicated presentation spaces set up in the rooms or halls of Hôtel Barrière Le Royal, Villa Le Cercle, the C.I.D. in Deauville, and, for the first time in 2025, the Pavillon des Bains.
Thanks to this unique concept, you will be able to :
- Pre-Scheduled appointments
From the time your registration is accepted, you have to log in to access our exhibitor and accredited buyers’ directories in order to arrange meetings during the Preshow. That way, your appointment schedule will be planned before the event even begins.
- Networking time
As it is an essential part of business development, we pay special attention to provide entertaining and memorable social activities as well as time for informal business networking.
The buyers from the major centralized buying groups are taken in charge the moment they arrive (under conditions): hotel room accommodation, breakfasts and lunches. Manufacturers can benefit from accommodation in the same hotels. Lunches are eaten together in a convivial atmosphere. Along with the cocktail evening on Monday and every breakfast, these are all perfect opportunities to develop a stronger, closer relationship with the buyers.
The buyers from the major centralized buying groups are taken in charge the moment they arrive (under conditions): hotel room accommodation, breakfasts and lunches. Manufacturers can benefit from accommodation in the same hotels. Lunches are eaten together in a convivial atmosphere. Along with the cocktail evening on Monday and every breakfast, these are all perfect opportunities to develop a stronger, closer relationship with the buyers.
AN EDITION IN FULL EXPANSION
The 2025 Edition: A Key Event for the Toy Industry
From November 17 to 21, 2025, in Deauville, the Preshow Noël Toys & Games and FAN ZONE by Preshow will bring together over 400 buyers for exclusive meetings with around 140 French and international exhibitors. The appointment platform is already open, allowing everyone to schedule their meetings.
New for 2025 : the Pavillon des Bains
This year, a new space is dedicated to French toys and games, featuring the first participation of the Association of French Toy Creators-Manufacturers and around twenty of its members.
Review of the 2024 Edition
For its 20th edition, Preshow Noël welcomed FAN ZONE by Preshow, a section dedicated to licensed products, kidultes, fans and collectors.
From 18 to 22 November, 394 buyers representing 136 brands were present in Deauville.
Among them were 71 international buyers and distributors from 12 countries: Belgium, Canada, Germany, Italy, Luxembourg, Mexico, Netherlands, Portugal, Spain, Switzerland, United Kingdom and USA.
141 exhibitors, including 39 new suppliers, were on hand to showcase their Christmas 2025 collections.
This year's event was all about novelty, with a fresh mix of visitors and suppliers.
An event that has been growing since its inception
…to cover all Toys and Games referencing segments.
