November 16-20, 2026 | Hôtel Barrière Le Royal - CID - Villa Le Cercle - Pavillon des bains, Deauville, France
5 DAYS OF MEETINGS BETWEEN MANUFACTURERS AND BUYERS
Deauville Preshow is the reference Toy & Game event in France, where 100% of French retailers and major international chains come together to preview suppliers’ Toy & Game collections.
Designed as a high-value business meeting, Deauville Preshow offers a human-scale format that encourages targeted, high-quality, and personalised interactions.
Over five days, manufacturers and buyers from both specialist and general retail meet in private showrooms in the heart of Deauville: Hôtel Barrière Le Royal, Villa Le Cercle, the Deauville International Centre (CID), and, for the first time in 2025, the Pavillon des Bains.
Thanks to this unique concept, you will be able to :
Pre-Scheduled appointments
Your participation must be fully prepared in advance of the show: you organise your meeting schedule using the online directories of registered visitors and exhibitors.
Networking time
As it is an essential part of business development, we pay special attention to provide entertaining and memorable social activities as well as time for informal business networking.
The buyers from the major centralized buying groups are taken in charge the moment they arrive (under conditions): hotel room accommodation, breakfasts and lunches. Manufacturers can benefit from accommodation in the same hotels. Lunches are eaten together in a convivial atmosphere. Along with the cocktail evening on Monday and every breakfast, these are all perfect opportunities to develop a stronger, closer relationship with the buyers.
The buyers from the major centralized buying groups are taken in charge the moment they arrive (under conditions): hotel room accommodation, breakfasts and lunches. Manufacturers can benefit from accommodation in the same hotels. Lunches are eaten together in a convivial atmosphere. Along with the cocktail evening on Monday and every breakfast, these are all perfect opportunities to develop a stronger, closer relationship with the buyers.
AN EDITION IN FULL EXPANSION
The 2026 Edition: A Key Event for the Toy Industry
From November 16 to 20, 2026, in Deauville, the Deauville Preshow will bring together over 400 buyers for exclusive meetings with around 140 French and international exhibitors. The appointment platform is already open, allowing everyone to schedule their meetings.
FAN ZONE, the event dedicated to the kidult market
The kidult market is a fast-growing sector, driven by licensed toys and products for fans and collectors. Each year, over 80 exhibitors showcase these highly anticipated products for buyers. A dedicated area is reserved for kidult specialists on the 7th floor of Hôtel Barrière Le Royal.
For more information, contact us.
New for 2025 : the Pavillon des Bains
This year, a new space is dedicated to French toys and games, featuring the first participation of the Association of French Toy Creators-Manufacturers and around twenty of its members.
Review of the 2025 Edition
This edition of the PRESHOW Christmas Toys & Games and FAN ZONE by Preshow brought together over 400 buyers representing 145 retail brands for exclusive meetings with 148 French and international exhibitors.
2025 marked a spotlight on French offerings with a new space dedicated to French toys and games, thanks to the first participation of the Association of French Toy Designers and Manufacturers and around twenty of its members gathered in the brand-new “Pavillon des Bains.”
An event that has been growing since its inception
16 PRODUCT UNIVERSES…
to cover all Toys and Games referencing segments.
