Monday, June 30, 2025
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French know-how in the spotlight at PRESHOW Christmas & FAN ZONE by Preshow 2025.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
A major new feature for the 2025 edition: the event will welcome this year, for the first time, the ACFJF – Association of French Toy Creators-Manufacturers.
The Association brings together toy industry players who create and/or manufacture in France. Whether they are part of our national heritage or are newer companies, their common goal is to unite the toy industry and demonstrate that the industrial and economic fabric relies on local expertise.
Since its creation, membership requests have been constantly growing; thus, while the founders initially brought together 6 companies, there are now 72 members located throughout France.
Some of these 72 members will meet in Deauville and will help promote the “Jouer Français” label.
Among them: FALK, GRAINE CREATIVE, MANUFACTURE EN FAMILLE, AUZOU EDITIONS, TROUSSELIER, DOPRESTO, PIROUETTE CACAHOUETE, ASTRES & CIE, A+ (JOUECABOIE / MECABOIS), LITOGAMI, INFANTINO B KIDS, SOFINE (BUGALI), SODERTEX…
Located just 250 meters from the show, this exclusive pavilion will showcase the wealth of French expertise in the world of toys. A great opportunity to discover or rediscover committed brands, original creations, and valued local production.
This new space enhances the PRESHOW Noël & FAN ZONE by Preshow offering and is part of a shared desire to encourage exchanges between all stakeholders in the sector — distributors, manufacturers, buyers — around more responsible production.
A further step in the development of the show, which confirms its role as an essential event for anticipating trends for Christmas 2026.
📍 Discover in Deauville, from November 17 to 21, 2025 — Salle de la Plage.