Tuesday, May 6, 2025
PRESHOW Deauville: an unusual format at the heart of an exceptional event
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Are you thinking of coming to Deauville to attend a traditional trade show? Think again! The PRESHOW Deauville is shaking up the traditional trade show format and offering an exclusive, confidential event designed to promote high-quality exchanges between brands and buyers.
A unique concept for a strategic event
The PRESHOW Deauville is not like other trade shows. There are no open stands or crowded aisles. Exhibitors welcome you in private showrooms, behind closed doors. Why this choice? Because it allows brands to exclusively present their new Christmas products for the following year. In November 2025, you will have access to a unique selection of products that will only be available for sale during the 2026 holiday season.
This format allows suppliers to unveil their collections in complete confidentiality, in a secure setting that is conducive to personalised, constructive and relaxed discussions. Buyers and exhibitors can thus forge solid business relationships without the pressure and crowds of a traditional trade show.
Tailor-made meetings thanks to a networking platform
At PRESHOW, access to the showrooms is by appointment only, which guarantees a high quality of listening and dialogue. To organise your visit, a dedicated online platform will be available from June. There you will find the list of exhibitors, filter brands according to your needs, consult their presentation sheets and schedule your appointments according to your priorities.
This system allows you to build a personalised, efficient schedule tailored to your expectations. Please note that slots fill up quickly, so we strongly recommend that you book your appointments in advance to ensure you get the most out of your visit.
Iconic venues for the event
The PRESHOW takes place at prestigious venues in Deauville:
- The Deauville International Centre (CID): a modern, bright and perfectly equipped space to host the brands' showrooms.
- The Hôtel Barrière Le Royal: an iconic venue that transforms its rooms into veritable showcases for the collections on display.
- La Villa Le Cercle: this elegant period residence with its discreet charm becomes the setting for exclusive meetings during the PRESHOW.
- The Casino Barrière de Deauville: a prestigious venue with timeless charm, hosting the preshow lunches in a magnificent room with classic elegance.
- Les Franciscaines: a unique cultural venue where heritage and modernity meet, hosts the Preshow opening night, sponsored by Disney. This former convent, beautifully renovated into a cultural centre, provides an inspiring and welcoming setting for all participants to come together for a festive and convivial evening on Monday.
A setting conducive to conviviality and informal exchanges
Beyond professional meetings, the PRESHOW Deauville places great importance on moments of conviviality. All meals are provided by the organisers to facilitate meetings between buyers and suppliers in a relaxed setting.
- Lunches and dinners are held in the prestigious Casino de Deauville, offering a warm and elegant atmosphere.
- Breakfast and coffee breaks are served at both the CID and the Hôtel Barrière Le Royal, encouraging informal exchanges between meetings.
These shared moments are an opportunity to continue discussions started in the showroom or to make new contacts in a more relaxed atmosphere.
Unforgettable evenings to prolong the experience
The Deauville PRESHOW is not limited to daytime hours. The event also features festive and exclusive evening events, organised with the support of the show's partners. These highlights allow you to continue your professional exchanges in a friendly atmosphere, while discovering some of Deauville's most iconic locations.
On Monday evening, all participants will gather at Les Franciscaines for an exceptional opening night, sponsored by Disney, which will set the tone for the event: prestige, creativity and networking. This iconic venue, a former convent converted into a cultural centre, offers an inspiring and welcoming setting to kick off the festivities.
Other evening events will punctuate the programme throughout the show, in a relaxed atmosphere that is always conducive to professional exchanges.
A highlight of the year for the entire industry
Over the years, the Deauville PRESHOW has established itself as a strategic meeting place for all players in the world of Christmas products, decorations, toys, gifts and tableware. Its confidential and exclusive format makes it an unmissable event for buyers looking for anticipation and exclusivity.
It is also an opportunity for brands to present their new products well in advance of the season, test their concepts, gather initial impressions from buyers and launch initial commercial discussions in an optimal setting.
In summary, why participate in the Deauville PRESHOW?
- A confidential, appointment-only format for high-quality exchanges.
- A preview of the Christmas 2026 collections.
- Iconic venues for an immersive experience.
- An intuitive online platform to manage your appointments.
- Social events designed to foster professional relationships.
- Exclusive evening events to enrich your network.
Don't miss this unique event, book your dates and prepare your visit now!