November 17–21, 2025 | Hôtel Barrière Le Royal – CID – Villa Le Cercle, Deauville, France
Our partners
A look back at 2024 in pictures
Find out what's new in toys & games
Overview of new exhibitors !
This year, PRESHOW Noël Deauville brings together 35 new exhibitors at the CID, Hôtel Royal Barrière, and Pavillon des Bains. They showcase the diversity of the toy, creative leisure, and cultural product sectors, combining innovation, creativity, sustainability, and traditional craftsmanship. From iconic international brands to French companies focused on sustainable production, and creators of educational and socially responsible games, all illustrate current trends in the toy market.
Youth Media: How to Speak Effectively to Children in 2025?
In an increasingly fragmented media landscape, marked by multi-screen consumption and algorithms that shape usage, children remain a target as valuable as they are difficult to capture. The New Deal Media 2025 study, conducted by Junior City in partnership with La Revue du Jouet, provides a valuable insight into the channels, content, and codes to be used in the hope of attracting the attention—and sympathy—of 3- to 12-year-olds.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French know-how in the spotlight at PRESHOW Noël & FAN ZONE by Preshow 2025. A new pavilion dedicated to the ACFJF is making its debut in Deauville. A major new feature for the 2025 edition: the event will welcome, for the first time, the ACFJF – Association of French Toy Creators and Manufacturers.