100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.
WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
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A LOOK BACK AT 2025 IN PICTURES
TOY & GAME INDUSTRY NEWS
In 2025, the toy industry recorded its best year in… 25 years!
We suspected it, and now it’s confirmed! According to Circana, sales of games and toys in France grew by 7.1% in value—and the same in volume—in 2025. A record level, accompanied by plenty of good news for the sector. Here’s a detailed look, so we can fully enjoy the highlights…
Disney, a major player in licensing and the revival of the toy market
In 2025, the toy market is experiencing exceptional momentum, illustrating how licensing has firmly established itself as the main driver of growth. Fueled by the enthusiasm of both children and adults for familiar worlds from film, animation, and video games, this trend now has an undisputed leader: Disney. A closer look at a record-breaking year and the outlook as the holiday season approaches.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French expertise in the spotlight at the PRESHOW Noël & FAN ZONE by Preshow 2025. A brand-new pavilion dedicated to the ACFJF will be introduced in Deauville. A major new feature for the 2025 edition: this year, the event will welcome for the very first time the ACFJF – the Association of French Toy Designers and Manufacturers.