Press release - September 29, 2025

PRESHOW Noël 2025 continues to attract more buyers

Buyer registrations for PRESHOW Noël in Deauville are in full swing, already showing an 8% increase compared to the same period last year.
This momentum confirms the event’s role as a must-attend gathering for the toy, game, and licensing sectors.

The 2025 edition, taking place 17–21 November 2025 in Deauville, stands out with a stronger international presence, the expansion of the FANZONE, and the arrival of many new retailers.

All the major retailers are already registered!

PRESHOW Noël 2025 brings together the full spectrum of toy and game distribution players: specialists, mass retail, e-commerce, discount stores.

Toy & game specialists: Bonhomme de Bois, JouéClub, King Jouet, La Grande Récré, Oxybul, Smyths Toys…
Mass retail: Auchan, Carrefour, Coopérative U, E.Leclerc, Intermarché, Monoprix…
E-commerce & marketplaces: Bebeboutik, Cdiscount.com, Smallable, Veepee…
Discount: B&M, Flash Jouet, Gifi, Maxi Bazar, Noz, Stockomani…
Babycare, kids & fashion: Aubert, Doudou Malin, Kiabi, Orchestra, Vertbaudet…
Department stores & home: Nature & Découvertes, Le Bon Marché, L’Homme Moderne, Mr Bricolage, Lagardère Travel Retail…
Leisure, culture & creative hobbies: Arteum, Cultura, Fnac-Darty, Furet du Nord, Futuroscope, Maisons de la Presse…

Strong international reach

21% of registered buyers come from abroad.

Key retailers attending this year include:

Italy: Rocco Giocattoli, Prenatal
Belgium: Toychamp, Dreamland, Bem’s, Colruyt
Switzerland: Carletto, Swissgames
Germany: Hutter Trade
Luxembourg: Distri-Cosy
United Kingdom: Smyths Toys Superstores, TK Maxx

FANZONE: excitement across all channels

Licensed products for kidults, collectors and fans are experiencing strong growth.

Evidence of this appeal: 12% of registered buyers are directly interested in FANZONE.

Retailers include:

Pop culture specialists: Allgeeks, Geek Factory, Micromania, Mangarake Caen, Shop for Geek, Innelec, Imaginaire, Sakami, Bem’s
Toy retailers: King Jouet, JouéClub, WDK Jouets Sajou, Dreamland Belgium
Mass retail, wholesalers & e-commerce: Monoprix, Coopérative U, Leclerc, Noz, Showroomprivé, ET Groupe, Bamapro
Leisure & entertainment: Parc du Futuroscope, Starfix Museum

New retailers light up PRESHOW Noël 2025

26% of registered buyers are first-time participants.

France: Allgeeks, Approstok, Ravate (La Réunion)
Belgium: Ampnet, DDK Toys SRL, Elliebillie
Europe: ET Groupe (Denmark), Ludilo / Blue Rocket Toys (Spain), Amo Toys Scandinavia (Finland), Cactus Resuma (Luxembourg), Bol.com BV (Netherlands)
International outside Europe: High Trend Sarl (Morocco), Kidz Palace (Senegal), Imaginaire (Canada)

A truly unmissable event

With growing registrations, stronger international participation, FANZONE expansion, and many new retailers, PRESHOW Noël Toys & Games 2025 confirms its status as a strategic hub for toys, games, pop culture and entertainment.

Dates: 17–21 November 2025
Venues: CID, Hôtel Barrière Le Royal, Villa Le Cercle, Pavillon des Bains – Deauville
140 exhibitors in private showrooms
16 product categories for Christmas 2026 collections
FANZONE by Preshow: licensed products, kidult, fan & collector ranges
New in 2025: Pavillon des Bains hosts French manufacturers (ACFJF members)
400 buyers expected, including 21% international