Press release - February 26, 2024
Preshow Noël Toys & Games creates and welcomes "FAN ZONE", 1st professional meeting place for entertainement products dedicated to kidults, fans and collectors
Preshow Noël Toys & Games is pleased to announce the launch of "FAN ZONE", the 1st major professional event dedicated to entertainment products for kidults, fans and collectors.
"FAN ZONE will take place on the same dates as Preshow Noël, from 18 to 22 November 2024, at the Hôtel Barrière Le Royal in Deauville. This new event will take place on the 7th floor of this iconic venue, already the epicentre of the industry for previews of the end-of-year N+1 collections during the Christmas Preshow.
Kidults: an increasingly important segment
With an increase of 7% in 2023, or 75 million euros in additional turnover, purchases by kidults are the main growth driver for the toys and games sector, accounting for 28% of its activity in 2023 (source: Circana - January 2024).
This new impetus for the consumption of collectors' and premium products, linked to pop culture heroes and objects, whether classic or in the colours of event-based and intergenerational licences, has very quickly found an echo with suppliers, who have been able to develop new, adapted collections, and with distributors, who have set up dedicated areas in shops and published specific catalogues.
"In its 380 shops, King Jouet covers the main needs of this population in a dedicated area, clearly signposted and identified as such, called "King'Dults", complemented on the online sales site by an extended range. The brand also publishes a 40-page catalogue dedicated to kidultes, containing 200 products and relayed by a funny and offbeat short-format web-series on the adventures of a family of King'Dults, broadcast on the brand's Facebook page and YouTube channel".
Thierry Le Lan, Purchasing Manager at KING JOUET (La Revue du Jouet, November 2023)
A tailor-made event to meet the needs of professionals looking for the latest trends and new products for kidults, fans and collectors.
"FAN ZONE” is an exceptional opportunity to bring together the community of professionals working in the POP CULTURE, KIDULT, GEEK, FANS, LICENSING and COLLECTION sectors for 100% business meetings.
For suppliers specialising in these areas, "FAN ZONE" is the ideal opportunity to present their flagship products and latest releases in total confidentiality to a targeted audience of purchasing decision-makers from the general and specialist retail sectors (fan, gaming and geek superstores, toy specialists, multi-specialists, food superstores and e-commerce) keen to develop the best offer in the field.
For their part, the exhibitors at Preshow Noël Toys & Games offering kidult products will also be part of their one-to-one meetings.
FAN ZONE" is based on a concept that has already proved its worth at Preshow Noël: one-to-one meetings in rooms transformed into private showrooms showcasing the collections. Distributors and suppliers are housed in the same hotels, providing the best possible conditions for socialising and networking: cocktails, lunches, coffee breaks, etc.
In all, some 1,800 professionals will be in Deauville for a week to take part in the two events celebrating toys, games and products for fans and collectors.
SAVE THE DATE GORTHE FIRST EDITION OF « FAN ZONE »
FAN ZONE
FAN ZONE
The 1st professional meeting place for entertainment products for kidults, fans and collectors
