Tuesday, September 30, 2025
Overview of new exhibitors !
1st age & preschoolEditionElectronics & RoboticsAction figures & accessoriesGaming & Pop cultureJeux de sociétéBoard games & PuzzlesExploration games & other toysConstruction toysOutdoor & sports toysCreative hobbies

🎪 The CID: where innovation meets pop culture
This year, the PRESHOW Noël Deauville brings together 35 new exhibitors from a variety of backgrounds, spread across the CID, the Hôtel Royal Barrière, and the Pavillon des Bains. These venues highlight a wide range of players in the toy, creative leisure, and cultural product sectors, combining technological innovation, artistic creativity, environmental responsibility, and traditional craftsmanship. From iconic international brands to French companies committed to sustainable manufacturing, and designers offering educational and socially responsible games, all these new exhibitors reflect the latest trends in the toy market.
Among the new exhibitors participating in the show this year at the CID are international exhibitors, creative brands, and tech-focused products.
- SKY NET (France): Specializing in emerging trends, this company offers booknooks, RC toys, and kawaii plushies—perfect for capturing consumers’ attention.
- NEBULOUS STARS (Canada): A lifestyle brand for pre-teens (ages 6–10), combining creative hobbies, stationery, beauty, and luggage in a world full of positive values.
- WYNCOR (France): The world’s first tech-toy company, this Franco-American business, founded in 2023, stands out for its innovations and its influential founder, Julian Jacob.
- FUNKO (United Kingdom): A giant of pop culture and the “kidult” phenomenon, Funko charms fans with its iconic licenses (Funko, Loungefly, Mondo).
- KIDS LICENSING (Spain): Based in Barcelona, it offers licensed products (electronics, stationery, makeup) featuring original worlds such as SWEET DREAMS and VISION KIDS.
🏨 Hôtel Royal Barrière: creativity, families and educational games
The Hôtel Royal Barrière brings together, among the new exhibitors, brands focused on child development, creative leisure, and family moments.
- HTI (UK): One of the largest independent children’s toy manufacturers in the UK.
- KJSFtoys (France): Offers creative DIY kits for all ages, as well as “Tapitouf” tufted rugs.
- BANANA PANDA (Poland): Designs puzzles, games, and books for children aged 0–9, fostering curiosity and creativity.
- BLOKEES (Singapore): A Singaporean brand specializing in innovative games and toys, often centered on interactivity and creativity.
- VYAPARA GROUP S.L. (Spain): Offers a wide range of licensed products.
- BS TOYS (Netherlands): A brand of fun and educational games since 2006, for children aged 18 months to 10 years.
- LA MAISON ARTYFETES (France): A Normandy-based brand of party and event decorations, with over 7,000 elegant items.
🏡Pavillon des Bains: sustainability, made in France and solidarity creativity
For its first participation, this pavilion organized by the ACFJF highlights French toys, sustainable innovation, and solidarity projects. Among the new exhibitors this year :
- JOUGA (France): Leading supplier of second-hand toys to supermarkets, operating a circular model supported by major retailers.
- LES PETITES MARIES (France): Historic brand known for its high-quality stuffed animals.
- CHARADE (France): Creator of Tikino, an educational projector without blue light, designed specifically for children.
- SIMPLE (France): A new eco-friendly brand designing 100% recycled preschool toys, made in France.
- TRIGANO JARDIN (France): Outdoor specialist offering games and swimming pools made in France under the Aléo brand.
- ABYSSE CORP (France): European leader in geek merchandise (manga, series, video games) under official licenses.
- MANUFACTURE EN FAMILLE (France): Kits for family learning, combining design, pedagogy, and sustainable production.
- ASTRES & CIE (France): Creators of ETOILIUM, a mechanical educational game without screens or batteries, popular in schools.
- LITOGAMI (France): Solar-powered cardboard objects combining photovoltaics, play, and ecology.
- PIROUETTE CACAHOUETE (France): Creator of eco-designed games, puzzles, board games, stationery, and personalized games.
- GRAINE CRÉATIVE (France): Specialist in creative kits for children and adults, made in Touraine.
- SOFINE (BUGALI) (France): Designer of Bugali, an interactive screenless tablet that engages children through touch.
- SODERTEX (LOOLIPO) (France): Games that foster initiative and independence through playful learning.
- A+ (JOUECABOIS / MECABOIS) (France): Solidarity brand producing sustainable educational, construction, and outdoor games since 2007.
- DOPRESTO (France): Games focused on intuitive and fun musical initiation.
✨ In Summary
Spread across three iconic venues, these exhibitors highlight the richness and diversity of the toy and creative leisure sectors. From Made in France products to global pop culture, from technological innovation to sustainable play, every visitor will discover inspiration and outstanding partners.
✨ Don’t forget: these exhibitors are participating for the first time now is the perfect opportunity to meet them and schedule your appointments !