100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.
WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
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A LOOK BACK AT 2025 IN PICTURES
Highlights of this edition
TOY & GAME INDUSTRY NEWS
Exclusive Barometer of Specialist Games & Toys Stores - Back to School 2026
Heatwaves, football and low prices shake up sales Between repeated heatwaves, tourism, the Football World Cup and the Squishies craze, July and August 2026 were lively months… but a mixed bag for specialist shops. Yoganoel and La Revue du Jouet have spoken to specialist retailers to analyse business activity, sales and consumer behaviour during the summer of 2026.
Journée Presse & Influence confirms its success with strong participation from the media and influencers.
Paris, Tuesday, September 8, 2026 – The Journée Presse & Influence has once again demonstrated its ability to bring together key players in information, media, and influence. With 283 journalists and influencers in attendance, the Journée Presse & Influence recorded an overall growth of 22% and confirmed its position as a premier event for fostering networking, discussions, and the emergence of new editorial topics.
Exclusive Barometer of Specialist Games & Toys Stores Summer 2026
Squishies, sales and trends in the toy market. Between the May bank holidays, the heatwave, Mother's and Father's Day and the Football World Cup, May and June were busy... but contrasting months for specialist stores.