100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.
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A LOOK BACK AT 2025 IN PICTURES
TOY & GAME INDUSTRY NEWS
2026 got off to a flying start
With a 9% increase in value, supported by a rise in the number of games and toys purchased, the market had a strong January compared to an already strong historical record...
In 2025, the toy industry recorded its best year in… 25 years!
We suspected it, and now it’s confirmed! According to Circana, sales of games and toys in France grew by 7.1% in value—and the same in volume—in 2025. A record level, accompanied by plenty of good news for the sector. Here’s a detailed look, so we can fully enjoy the highlights…
Disney, a major player in licensing and the revival of the toy market
In 2025, the toy market is experiencing exceptional momentum, illustrating how licensing has firmly established itself as the main driver of growth. Fueled by the enthusiasm of both children and adults for familiar worlds from film, animation, and video games, this trend now has an undisputed leader: Disney. A closer look at a record-breaking year and the outlook as the holiday season approaches.