November 17–21, 2025 | Hôtel Barrière Le Royal – CID – Villa Le Cercle - Pavillon des bains, Deauville, France
IT ALL STARTS IN DEAUVILLE: the B2B event
Why attend the 2025 Christmas Toys & Games Preshow ?
Our partners
A look back at 2024 in pictures
Highlights of this edition
Find out what's new in toys & games
Disney, a major player in licensing and the revival of the toy market
In 2025, the toy market is experiencing exceptional momentum, illustrating how licensing has firmly established itself as the main driver of growth. Fueled by the enthusiasm of both children and adults for familiar worlds from film, animation, and video games, this trend now has an undisputed leader: Disney. A closer look at a record-breaking year and the outlook as the holiday season approaches.
A new pavilion dedicated to the ACFJF is making its debut in Deauville.
French know-how in the spotlight at PRESHOW Noël & FAN ZONE by Preshow 2025. A new pavilion dedicated to the ACFJF is making its debut in Deauville. A major new feature for the 2025 edition: the event will welcome, for the first time, the ACFJF – Association of French Toy Creators and Manufacturers.
Overview of new exhibitors !
This year, PRESHOW Noël Deauville brings together 35 new exhibitors at the CID, Hôtel Royal Barrière, and Pavillon des Bains. They showcase the diversity of the toy, creative leisure, and cultural product sectors, combining innovation, creativity, sustainability, and traditional craftsmanship. From iconic international brands to French companies focused on sustainable production, and creators of educational and socially responsible games, all illustrate current trends in the toy market.