Press release - July 20, 2026
Deauville Preshow 2026 is evolving the exhibitor and buyer experience
From November 16 to 20, 2026, Deauville will host a new edition of the Deauville Preshow, the unmissable BtoB event where the Toys & Games collections for the end of 2027 are being designed.
With registrations already well underway, the 2026 edition confirms its appeal with more than 130 exhibitors registered And Over 400 buyers expected.
For five days, 100% of French distribution will be present, but not only. The main international brands will meet in Deauville to discover new products in advance, meet suppliers and build the Christmas 2027 collections.
A true highlight of the professional calendar, Deauville Preshow brings together the main players in the sector in a format that prioritizes business exchanges and qualified meetings.
International brands already registered: Amo Toys, Asmodee Belgium, Bol, DreamLand, E.Leclerc Spain, Cadeaux Broze, Fox & Cie, K.I.D Toys, Oliwood Toys, Proludis Giocattoli, Sombo, Swiss Games, TK MAXX / TJX Europe, etc.
Nearly 65 specialist Kidulte & Pop Culture buyers already present
Next to 65 specialist buyers for Kidulte & Pop Culture are present, demonstrating the dynamism of this rapidly growing segment.
The show confirms its role as a strategic hub every year by welcoming leading brands and specialist buyers, proving that the Kidulte segment is now a priority for all channels.
Among the Kidulte brands already registered: Auchan Retail, Cdiscount, Carrefour, Fnac Darty, Furet du Nord, Geek Factory, King Jouet, JouéClub, Micromania, Migros, Printemps, Smyths Toys, Veepee, etc.
The 2026 edition will be all about performance.
In order to further enhance the quality of the matches, Deauville Preshow is evolving its system with a new appointment booking platform.
More intuitive and more efficient, it facilitates the organization of schedules, multiplies opportunities for meetings between buyers and exhibitors and is accompanied by enhanced monitoring of the organizing teams to optimize the preparation of each participant.
This development responds to a simple ambition: to allow each professional to maximize their time on site and develop more business opportunities.
A dynamic that is already well underway
Several months before the opening of the trade show, the initial indicators confirm the confidence of market players:
- More than 130 exhibitors already registered, among them: Asmodee, Bioviva Éditions, Blackrock Games, Canal Toys, Funko, Jazwares, Janod, Kaloo, Kapla, La Petite Épicerie, Schleich, etc.
- Next to 250 buyers registered representative 93 brands.
- 65 specialist buyers for Kidulte & Pop Culture, reflecting the growing importance of this strategic segment.
These figures illustrate the place that now occupies Deauville Preshow as the reference meeting place for exchanges between French and international manufacturers, distributors and retailers.
French expertise is once again in the spotlight with the ACFJF
The event is once again hosting the ACFJF – Association of French Toy Designers and Manufacturers.
The association brings together companies that design and/or manufacture their toys in France, committed to local, responsible and innovative know-how.
A dedicated space will showcase the excellence of French toys at the heart of Deauville Preshow.
An opening towards new distribution channels
The 2026 edition also marks the arrival of new visitor profiles with the participation, for the first time, of independent retailers, concept stores, independent boutiques and pop-up stores who came to identify new brands and enrich their offering.
This evolution accompanies market transformations and opens up new commercial opportunities for exhibitors, further expanding the range of distribution channels present at the Deauville Preshow.
Key figures
- More than 130 exhibitors in private showrooms
- 16 product categories to present the Christmas 2027 collections
- FANZONE by Preshow This section brings together licensed products for children, adults, fans, and collectors.
- The Bath Pavilion welcomes French manufacturers who are members of the ACFJF
- 400 buyers expected, 21% international