WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
Preshow Noël Jouets et Jeux, the must-attend European event for the toys and games sector, offers one of the best opportunities for retail decision-makers to preview the trends, prototypes, novelties, flagship ranges and products that will be the best-sellers of the 2026 Christmas season.
The major European and French buyers (specialized and general retailers, e-tailers, multi-specialists and mass retailers) and over 130 French and international suppliers to the toys and games industry will be meeting in Deauville, on Normandy's Côte d'Azur.
This annual event is distinguished by its ultra-qualified 1to1 meetings in private showrooms, as well as by excellent working conditions enabling participants to network in a convivial atmosphere.
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