Key Figures of the Preshow Noël Toys & Games

The 2025 Edition

The flagship event of the toy industry returns from November 17 to 21, 2025, in Deauville!

This new edition of the PRESHOW Noël Toys & Games and FAN ZONE by Preshow will bring together over 400 buyers for exclusive meetings with around 140 French and international exhibitors. Registrations are in full swing, and the meeting platform is open to allow everyone to schedule their appointments.

This year, a new area dedicated to French toys and games will make its debut, featuring the first participation of the Association of French Toy Creators-Manufacturers and about twenty of its members, gathered in the brand-new “Pavillon des Bains.”

ccueil et signalétique du Preshow Noël Jouets & Jeux pour les visiteurs et exposants

Exposants présentant leurs produits au Preshow Noël Jouets & Jeux

Retour sur l’édition 2024

For its 20th edition, Preshow Noël welcomed FAN ZONE by Preshow, a section dedicated to licensed products, kidultes, fans and collectors.

From 18 to 22 November, 394 buyers representing 136 brands were present in Deauville.

Among them were 71 international buyers and distributors from 12 countries: Belgium, Canada, Germany, Italy, Luxembourg, Mexico, Netherlands, Portugal, Spain, Switzerland, United Kingdom and USA.

141 exhibitors, including 39 new suppliers, were on hand to showcase their Christmas 2025 collections.

This year's event was all about novelty, with a fresh mix of visitors and suppliers.

Bilan complet de l'édition 2024

A look back at the 2023 edition

The Preshow Noël celebrated its 20th anniversary this year from November 20 to 24 at the Hôtel Barrière le Royal, the Villa Le Cercle and the CID in Deauville.

It brought together 374 buyers representing 125 retailers, i.e. 100% of French retailers.

Among them were 73 international buyers and distributors from 11 countries: Belgium, Canada, Germany, Ireland, Italy, Luxembourg, Poland, Spain, Switzerland, Tunisia and the UK.

132 exhibitors, including 31 new suppliers were on hand to present their Christmas 2024 collections.

The event was a great success, providing suppliers and distributors alike with the opportunity to do business in a convivial atmosphere!

Bilan complet de l'édition 2023