Press Release - July 28, 2023

Preshow Noël
Preshow Noël toys & games, the leading European Toys & Games event for the 2024 Christmas collections, offers during 5 days one of the best opportunities for purchasing decision-makers and retailers to preview trends, first-look samples, new products, flagship ranges and must-have toys and games for next year's festive season.
From 20 to 24 November 2023, European and French key buyers(from specialised and generalist distribution, e-retailers, multi-specialists, and distributors) and more than 130 international suppliers from the toys and games industry will come together in Deauville, the Normandy’s French Riviera, during Preshow Noël Toys & Games.
This annual event stands out for the highly qualified one-to-one meetings in private showrooms as well as the premium working conditions set up to allow networking and conviviality at the same time for the participants.

What’s up for the next edition four months to go from the show?
Among the registered toys and games brands that will showcase their new collections:
  • Top and small sought-after brands will be showing their collection as such as Asmodee, Black Rock, Boti, Canal Toys, Clementoni, Funrise, IMC Toys, Jakks, Jazwares, Jumbo Diset, Juratoys, Just Play, MGA, Moose, Nice, Papo, Schleich, Simba Toys, Tomy, Zuru…
  • More than 75% are international players (an increase in number vs 2022). United Kingdom is the second most represented country.
  • 25% are new exhibitors of which AZ Toys (Poland), B Sky (Hong Kong), Sambro (United Kingdom), Trousselier (France), YuMe Toys (United Kingdom)…
Preshow Noël toys & games is also pleased to welcome back Lansay and Lexibook in Deauville and as last year Asmodee will take over the Villa Le Cercle to display its major new products. Only 3 showrooms are left 4 months before the show, which shows the high level of attraction of the trade event. Complete list of exhibitors is now available on our website: click here From the buyers’side, 280 decision-makers are already registered, French and European retailers are already scheduling their meetings to discover the 2024 Christmas toys and games collections to start from the end of November their selection for next Christmas season. Among the registered buyers, 100% of the French key retail players will attend (Auchan, Carrefour, Cultura, Fnac-Darty, JouéClub, Maxi Toys, Monoprix, Oxybul Eveil & Jeux….). The presence of European retailers grows every year (Colruyt (Belgium) Cora (Belux), Smyths Toys (Ireland), TK Maxx (United Kingdom)…) and other players complete the picture (Gifi, Lagardere Travel Retail, Migros, Noz, Stokomani…).

This year, Preshow Noël toys & games renews its VIP International Top Buyer Programme* dedicated to selected international buyers: exclusive benefits and services such as accommodation** and complimentary catering will facilitate and optimize their participation. Preshow Noël toys & games will be celebrating its 20th anniversary, an even more festive edition awaits!

*Subject to conditions. Limited spaces, depending on buyer’s profile. Access is strictly limited to the decision makers in charge of the product referencing in top toys and games retail chains.
**Depending on availability and buyer’s profile.

Your contacts

As a participating supplier:

As a participating Buyer:

As a journalist :

Fabienne Taylor

Exhibitions director
+33 (0)1 77 92 98 82
+33 (0)6 99 87 52 69

Emilie Ragoin

Buyers Manager
+33 (0)1 77 92 92 71
+33 (0)6 99 59 67 10

Thi Minh Mohamed

Marketing & Communications Director
+33 (0)1 77 92 93 31
+33 (0)6 99 05 53 43