Friday, September 18, 2026
Journée Presse & Influence confirms its success with strong participation from the media and influencers.
Paris, Tuesday, September 8, 2026 – The Journée Presse & Influence once again demonstrated its ability to bring together key players from the media, information and influencer industries.
With 283 journalists and influencers in attendance, The Journée Presse & Influence recorded overall growth of 22%, confirming its position as a key event for fostering meetings, exchanges and the emergence of new editorial topics.
This momentum was reflected in the presence of 123 journalists representing 175 media outlets, up 18% compared with 2025, and 160 influencers representing 229 accounts, up 26%.
The combined reach of the influencers has doubled in two years, confirming the growing importance of this dimension of the event.
Strong media turnout
The event brought together journalists from a wide range of national and specialist media outlets, confirming the strong interest in both the event and the participating brands.
The media represented included 20 Minutes, AFP, Astrapi, aufeminin.com, Le Parisien, Avantages, Biba, Capital, Europe 2, Femme Actuelle, France 2 – Télématin, Gala, Le Figaro Économie, Le Journal de Mickey, M6, Magicmaman, Marie Claire Enfants, Okapi, Parents, Picsou Magazine, RTL, Télé Loisirs, TF1 Info, TF1 – JT de 13h et de 20h, TV Grandes Chaînes, and many other publications.
This diversity demonstrates Journée Presse & Influence’s ability to reach a broad range of audiences and editorial environments, from general-interest and business media to family, children’s, women’s and audiovisual media.
It also highlights the value of bringing brands together in a single day to generate greater media impact.
160 influencers in attendance
The influencer dimension was also a great success, with 160 influencers attending throughout the day.
This strong turnout reflects the changing nature of communication practices and the growing importance of content creators in discovering, recommending and showcasing brands and their latest news..
A press conference exploring new market dynamics
One of the highlights of this edition was the press conference dedicated to “Playing Together”, a major current trend analyzed and explored by Junior City and Circana.
Junior City’s study shed light on new practices, expectations and dynamics surrounding games and leisure activities, highlighting a growing desire for sharing and intergenerational transmission.
Circana, meanwhile, provided its expertise and latest market data and trends, offering journalists and influencers concrete, data-driven insights into the evolution of the sector. Combining consumer behavior analysis, trend insights and market data, the session provided attendees with valuable insights and directly usable editorial angles, further enriching the Journée Presse & Influence programme.
« Pitchs actu » : a format that resonates
Another highlight of this edition was the strong response to the “Pitchs Actu” format.
Designed to address current topics and provide valuable content, these sessions encouraged direct and meaningful exchanges with attending journalists and influencers.
The format proved particularly popular, meeting the expectations of media professionals looking for clearly identifiable topics, angles and news stories they can use immediately.
The topics covered included:
· “Key challenges facing the industry”, presented by Christophe Drevet, Managing Director of the French Federation of Toy and Childcare Industries.
· “The toy of tomorrow? Ask the children!”, presented by Elodie Jouny-Rivier, Professor of Marketing (HDR) at ESSCA School of Management and Director of the “Futures of Family Consumption” research chair.
· “Innovations in specialist retail”, presented by Céline Kern, Co-President of the Federation of Toy and Children’s Product Retailers.
A trend Area and Interview Hub at the heart of the event
New to this edition, the Trends Area, located at the center of the event, became one of the key focal points of Journée Presse & Influence.
Designed as a dedicated space for insight and inspiration, it brought together the four major trends that shaped this edition: licensed products, emotional learning and educational games, Asian pop culture, and French craftsmanship.
At the heart of the area, the Interview Hub provided journalists and influencers with a dedicated space to interview exhibitors, gather their insights and give brands a platform to share their latest news and innovations for Christmas 2026.
An event creating connections and opportunities.
Beyond the figures, the success of this edition confirms the relevance of an event designed around direct interaction between brands, journalists and influencers.
With 283 media and influencer professionals brought together, Journée Presse & Influence is establishing itself as a genuine accelerator for visibility, contacts and editorial opportunities.
123 journalists • 175 media outlets • 160 influencers • 229 accounts • 22% overall growth:an edition defined by connection, exchange and impact.
See you in September 2027 !
Building on this positive momentum, Journée Presse & Influence is already looking forward to welcoming journalists, influencers and brands in September 2027 for the next edition.
See you soon for the 2027 edition!
About Journée Presse & Influence
Journée Presse & Influence is an event dedicated to bringing brands, journalists and influencers together. It provides professionals with an opportunity to showcase the news, new products and innovations that will shape Christmas 2026, in an exclusive setting conducive to meaningful exchanges and editorial opportunities.
Contacts
Exhibitor Contact:
Fabienne TAYLOR – Events Director
fabienne.taylor@infopro-digital.com | +33 (0)6 99 87 52 69
Fabienne TAYLOR – Events Director
fabienne.taylor@infopro-digital.com | +33 (0)6 99 87 52 69
Press Contact:
Stéphanie Hernette – Managing Director, HRP Communication Agency
stephaniehernette@agencehrp.com | +33 (0)6 80 75 30 81
Stéphanie Hernette – Managing Director, HRP Communication Agency
stephaniehernette@agencehrp.com | +33 (0)6 80 75 30 81
Influencer Contact:
Morgane Falaize – Managing Director, Minuit Douze Agency
mfalaize@minuitdouze.com | +33 (0)6 15 24 13 31
Morgane Falaize – Managing Director, Minuit Douze Agency
mfalaize@minuitdouze.com | +33 (0)6 15 24 13 31