Friday, May 29, 2026
14% of the toy market is manufactured in France
14% of the toy market is manufactured in France
At a time when consumers are paying ever greater attention to the origin and sustainability of products, French toys have established themselves as a true benchmark of trust and commitment. This trend is also reflected in the market: the “Made in France” label now accounts for 14% of the toy and games sector, whilst French manufacturers make up 40% of the 100 fastest-growing European players in the category. This is a strong signal of the vitality and appeal of the French industry, driven by growing demand for more responsible, sustainable and meaningful products.*
The ACFJF returns to the Pavillon des Bains for the 2026 Deauville Preshow
To mark the Deauville Preshow 2026, the Association of French Toy Designers and Manufacturers (ACFJF) is returning to the Pavillon des Bains, a venue that has, over the years, become an unmissable event for the French toy industry.
Founded in 2014, the ACFJF now brings together more than 75 companies involved in the design and/or manufacture of games and toys in France. The association works actively to promote French expertise, support a historic industrial sector and showcase products that combine creativity, quality and responsibility.
Once again this year, numerous exhibitors who are members of the association will gather in Deauville to showcase the richness and diversity of French toys.
Among them: A+ (Jouecabois), Abysse Corp, Astres & Cie, Atelier Mandala, Cléopâtre Colles et Couleurs, Auzou, OZ International, Gigamic, Globe Trotoys – Les Deglingos, Graine Créative, Infantino B Kids France, Jouga, Le Jouet Simple, Les Petites Maries, Lunii, Falk Toys, Papo, SEPP Jeux, Loolipo, Trigano Jardin, Trousellier, Zoogotos and Smart France.
Through this collective presence, the ACFJF reaffirms its role as the voice of an industry that upholds strong values: local production, innovation, product quality and the passing on of expertise.
At a time when consumers are increasingly mindful of the origin and sustainability of products, French toys are establishing themselves as a true benchmark of trust and commitment.
Located right next to the exhibition hall, the Pavillon des Bains will be a highlight of the Deauville Preshow 2026, offering visitors the chance to discover new products, identify upcoming trends and showcase brands that contribute to the influence of French creativity in the world of toys.
📍 Things to see in Deauville during the Deauville Preshow 2026 — Pavillon des Bains.
*Source: Radio France, 22 January 2026