100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.
WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
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A LOOK BACK AT 2025 IN PICTURES
Highlights of this edition
TOY & GAME INDUSTRY NEWS
KAPLA: 40 years of playful, universal learning
For almost four decades, KAPLA has established itself as a leading reference in the world of construction play. Invented in 1987 by Tom van der Bruggen, this simple yet revolutionary concept has captivated audiences worldwide thanks to its universality and outstanding educational value. As KAPLA approaches its 40th anniversary, to be celebrated in 2027, the brand continues to embody the same core values: creativity, sustainability, learning and shared enjoyment.
1UP: from the kidult phenomenon to squishy toys, passion knows no age!
From nostalgia and iconic franchises to collectible figures and new sensory trends, the toy market continues to redefine its boundaries. For its first appearance at the Deauville Preshow, 1UP is showcasing a portfolio of brands that appeal to passionate collectors and younger generations alike. Its ambition: to support retailers with universes that bring people together, distinctive concepts and products that inspire play, collecting and sharing.
Nouveauté 2027 : Deauville Preshow invite 100 boutiques indépendantes
Deauville Preshow élargit son visitorat en invitant, pour son édition 2027, une sélection de 100 boutiques et détaillants indépendants. Cette ouverture accompagnera le développement de deux espaces du salon : la FAN Zone et le Pavillon Jouer Français, organisé avec l’ACFJF.