100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.
WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
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A LOOK BACK AT 2025 IN PICTURES
TOY & GAME INDUSTRY NEWS
Les Tops Noël 2025
+7 points: this is the growth rate of the toy and games market in 2025 vs. 2024, according to the distributor panel tracking sales across the sector. But +7 points is also the increase in the number of children aged 4–14 who asked for construction toys on their Christmas wish lists, with the highest growth rates among girls aged 9–10 and 13–14, and across all boys aged 9–14.
Lancement de la radio numérique "mon tout petit" France Inter
Annoncée en septembre dernier, la radio numérique Mon Tout Petit France Inter, déclinaison pour les enfants âgés de 2 à 6 ans de la radio numérique pour les 6-12 ans Mon Premier France Inter, est désormais disponible sur l’application et le site de Radio France.
2026 got off to a flying start
With a 9% increase in value, supported by a rise in the number of games and toys purchased, the market had a strong January compared to an already strong historical record...