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IT ALL STARTS IN DEAUVILLE.
100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.

WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?

Le concept du salon Preshow Noël
DAYS OF B2B MEETINGS
Les chiffres clés du Preshow Noël
SUPPLIERS IN 2025
Pourquoi exposer au Preshow Noël
VISITORS IN 2025
Visiter le Preshow Noël
OF THE FRENCH DISTRIBUTION
DISCOVER THE 2025 PARTICIPANTS

2025 SUPPLIERS

Discover the suppliers attending in 2025: publishers, manufacturers, distributors, and creators of toys and games. A selection of key players and the latest innovations.

2025 BRANDS

Discover the brands present in 2025. Purchasing decision-makers and buyers from both specialized and general retail came together to meet suppliers, discuss the latest products, and build the collaborations of tomorrow.”

Our partners

Notre partenaire - La revue du jouet
Notre partenaire - LSA
Notre partenaire - Toy World
Notre partenaire - WIT
Notre partenaire - Yoga Noël
Notre partenaire - Actukids
Notre partenaire - Actu15-25

A LOOK BACK AT 2025 IN PICTURES

TOY & GAME INDUSTRY NEWS

Lancement de la radio numérique
Monday, March 2, 2026

Lancement de la radio numérique "mon tout petit" France Inter

Annoncée en septembre dernier, la radio numérique Mon Tout Petit France Inter, déclinaison pour les enfants âgés de 2 à 6 ans de la radio numérique pour les 6-12 ans Mon Premier France Inter, est désormais disponible sur l’application et le site de Radio France.

2026 got off to a flying start
Thursday, January 15, 2026

2026 got off to a flying start

With a 9% increase in value, supported by a rise in the number of games and toys purchased, the market had a strong January compared to an already strong historical record...

In 2025, the toy industry recorded its best year in… 25 years!
Thursday, January 15, 2026

In 2025, the toy industry recorded its best year in… 25 years!

We suspected it, and now it’s confirmed! According to Circana, sales of games and toys in France grew by 7.1% in value—and the same in volume—in 2025. A record level, accompanied by plenty of good news for the sector. Here’s a detailed look, so we can fully enjoy the highlights…

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