100% of French retail distribution and major international retail chains come together in Deauville for five days to preview and select end-of-year toys & games collections.
WHY ATTEND THE 2026 DEAUVILLE PRESHOW ?
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A LOOK BACK AT 2025 IN PICTURES
TOY & GAME INDUSTRY NEWS
The Kidult Phenomenon: A strategic growth driver for the toy industry
The games and toys market is undergoing a profound transformation. With the French birth rate having fallen by more than 20% between 2010 and 2024, a new segment is emerging as the growth driver of the future: the ‘Kidults’. For industry professionals, this shift represents a major strategic challenge in terms of offsetting the decline in the traditional core target market.
Exclusive Survey of Specialist Toy and Game Shops: 2025 Review
Following an encouraging autumn, it’s time for the final verdict. Yoganoel, your digital marketing agency specialising in the world of games and toys, has teamed up with La Revue du Jouet to launch the 5th edition of the Exclusive Retail Barometer.
Les Tops Noël 2025
+7 points: this is the growth rate of the toy and games market in 2025 vs. 2024, according to the distributor panel tracking sales across the sector. But +7 points is also the increase in the number of children aged 4–14 who asked for construction toys on their Christmas wish lists, with the highest growth rates among girls aged 9–10 and 13–14, and across all boys aged 9–14.