Webinar Toys & Games
HOW TO BREAK INTO THE FRENCH TOYS & GAMES MARKET?
During the webinar, Frédérique Tutt will give an overview of the French toy market, followed by Fabienne Taylor who will share some success stories of key players established in France.
Entering the French Toys and Games market – what do you need to know?
Last year has been challenging for the Toys & Games industry. According to the NPD group, radically different situations emerge from one country to another, but two stand out: the shape of the retail landscape, including the maturity of the online channel in each country that were paramount to be in a position to sell toys to consumers; and a combination of cultural and economic strength of each country.
- The French toy market: sizing the category, products trends, growth drivers and overview of the retail landscape.
- Presentation of success stories of key players that have established themselves on the French market.
| Frédérique TUTT
Vice President – Global industry expert – toys
The NPD group
Development manager for the Toys and Games market