Numerous and qualified visitors
From 198 visitors in 2011, 260 in 2014 and up to 314 in 2017, it is an exponential rise reflecting the growing success of the event.
In order to make the best of the appointments, a drastic recruitment is set up:
- Appointments with the main retail buying groups,
- Prospection by e-mailing to the buying decision-makers,
- Tight selection by the organizer of the visitors asking for accreditation.
The main buyers of the market come to the Preshow: year after year, our event became the most important rendez-vous of the games & toys market.
Visitors’ profile 2017
87% of the 2017 visitors were purchasing decision-makers.